In 1952 he inherited his father Australian local Newspaper, the Adelaide News. This would become start of his media empire. He bought various media concerns like The Daily Mirror and Festival Records. His speciality was to take loss making media, turn them around, and use the resulting profits for further acquisitions. His business acquisitions spread to Britain through the acquisition of News of the World, The Sun, The Times and the Sunday Times and to the US through The New York Post.